Austin, TX - January 9, 2006 - First Choice Software, originally founded as a provider of software products and services for the Clarify© CRM user community, announced today that it has secured additional investment capital and hired an enterprise technology veteran to aggressively serve the growing needs of Clarify users, as well as to penetrate the broader market for service and support CRM.

"Since Amdocs' purchase of Clarify CRM in 2001, customer feedback suggests that Amdocs focus on the telecommunications industry has left non-telecom Clarify users without the upgrades, functionality and support they desire," said Marty Sirkin, founder and former CEO of First Choice.

As the new First Choice CEO, Stephen Lynn will be responsible for formulating the strategic vision, architecting the business plan and building the expanded team to capture more of the increasingly isolated Clarify community, as well as to leverage the company's offerings into other underserved markets. He will work closely with Sirkin, who will now dedicate more time to expanding the First Choice solution suite in his role as CTO.

"As the challenges for the Clarify community continue to mount, the need for First Choice's CRM products and services continues to grow," Lynn said. "I'm excited to be part of the team charged with capitalizing on this opportunity, as well as charting the path to carry our best-of-breed CRM solutions to customers beyond the Clarify community."

Prior to becoming the CEO of First Choice, Lynn was the President and Chief Operating Officer for bTrade. Under his leadership, bTrade tripled revenue in 3 years and was sold to Click Commerce. Prior to bTrade, Lynn was Chief Operating Officer at IEX, a telecommunications software products company. Lynn led IEX's expansion globally, growing the company to over $50 million in revenues and was instrumental in IEX's acquisition by Tekelec, a public telecommunications company, for $163 million.

In addition to recruiting Lynn, the company secured an undisclosed sum of investment capital. The bulk of the investment funds will be used to accelerate the enhancement of the company's CRM product suite. The remaining funds will be allocated toward expanding operations to continue to provide the high level of support services the company has been known for and to expand their sales and marketing activities.

"This is perfect timing for the company to make this transition. We've just completed an excellent year that saw us expand our business with companies like Bell Canada and 2Wire, as well as bring in some new customers like Best Buy and Made2Manage," Sirkin said. "The contribution of our new Board members and CEO will not only permit First Choice to better capitalize on the market opportunities we're already seeing, but to springboard the company to even greater heights in the process."

First Choice was originally founded in 1995 to offer value-add solutions for customers using Clarify solutions. Given its focus on reducing the overall cost and complexity of Clarify CRM solutions, while improving performance, First Choice gained broad industry recognition from both Clarify and non-Clarify customers alike. Today, the company offers a comprehensive suite of CRM customer service and support solutions to improve customer retention, interaction, and satisfaction for customers using Clarify, as well as any business seeking a proven, lower cost, higher yield solution. First Choice is headquartered in Austin, Texas.

1/9/2006