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Dovetail Software Attains Gold Certified Partner Status in Microsoft Partner Program
Dovetail Software Further Distinguishes Itself by Earning Microsoft Competencies in Custom Development Solutions, Data Management Solutions, and ISV/Software Solutions

Austin, TX - April 20, 2007 - Dovetail Software today announced it has attained Gold Certified Partner status in the Microsoft Partner Program for the second consecutive year with competencies in Custom Development Solutions, Data Management Solutions, and ISV/Software Solutions recognizing Dovetail Software’s expertise and impact in the technology marketplace. As a Gold Certified Partner, Dovetail Software has demonstrated expertise with Microsoft technologies and proven ability to meet customers’ needs.

Dovetail Software delivers the next generation CRM solutions for Amdocs/Clarify customers, which include customer service and support, logistics management, web services, customer self service, and knowledge management capabilities. These web-based, customer-driven solutions are easy to customize, highly scalable, and can seamlessly integrate into existing enterprise applications.

“We are extremely pleased to have attained Gold Certified Partner status in the Microsoft Partner Program. This allows us to clearly promote our expertise and relationship with Microsoft to our customers,” said Stephen Lynn, Dovetail CEO. “The benefits provided through our Gold Certified Partner status will allow us to continue to enhance the offerings that we provide for customers.”

“Customers are looking for partner companies that can bridge the gap between their business demands and technology capabilities,” said Allison Watson, vice president of the Worldwide Partner Sales and Marketing Group at Microsoft Corp. “They need to trust in a company that can act as an expert adviser for their long-term strategic technology plans. Microsoft Gold Certified Partners, which have certified expertise and direct training and support from Microsoft, can build a positive customer experience with our technologies. Today, Microsoft recognizes Dovetail as a new Gold Certified Partner for demonstrating its expertise providing customer satisfaction using Microsoft products and technology.”

As one of the requirements for attaining Gold Certified Partner status, Dovetail had to declare a Microsoft Competency. Microsoft Competencies are designed to help differentiate a partner’s capabilities with specific Microsoft technologies to customers looking for a particular type of solution. Each competency has a unique set of requirements and benefits, formulated to accurately represent the specific skills and services that partners bring to the technology industry.

The Custom Development Solutions Competency is designed for technology partners providing custom-built solutions for clients that require value-added capabilities to optimize business opportunities. Specializations within the competency are Application Infrastructure Development, Smart Client Development and Web Development.

“Our developer partners enable us to deliver high-quality solutions and applications to our customers,” said Nick Abbott, group manager in the .NET Developer Product Marketing Group at Microsoft Corp. “As the demand for applications built on the Microsoft platform continues to grow, there are more opportunities for providers of custom-developed applications than ever before. The Custom Development Solution Competency provides partners with a way to showcase their expertise delivering custom-built solutions to customers, enhancing partners’ revenue opportunities and positioning them for growth.”

The Data Management Solutions Competency is designed for Microsoft Certified and Gold Certified Partners that have proved their competency in deploying data warehousing, online analytical processing, data mining, decision support and in-depth reporting solutions. Specializations within the competency are Business Intelligence and Database Management.

“Microsoft Competencies make it easier for our partners to position their offerings to our mutual customers, better align their business with Microsoft’s marketing initiatives and form closer relationships with other industry partners,” said Bill Baker, general manager of business intelligence for SQL Server at Microsoft Corp. “Through the Data Management Solutions Competency, we can assist our industry partners’ proficiency in developing and deploying business intelligence applications more quickly and easily, and help them align with our goal of making business intelligence solutions more pervasive and accessible to everyone.”

The ISV/Software Solutions Competency recognizes the skill and focus partners bring to a particular solution set. Microsoft Gold Certified Partners that have obtained this competency have a successful record of developing and marketing packed software based on Microsoft technologies.

“Solutions competencies are an important way for Microsoft to better enable ISVs to meet customer needs,” said Sanjay Parthasarathy, corporate vice president of the Developer & Platform Evangelism Group at Microsoft. “They allow ISVs to keep and win customers through their deep knowledge of solutions-based Microsoft platform technologies. Microsoft has a long history of working closely with ISV partners to help them deliver compelling solutions and applications to our mutual customers, and the Microsoft Competencies are an important step in continuing to enhance vital relationships with ISVs worldwide.”

The Microsoft Partner Program was launched in October 2003 and represents Microsoft’s ongoing commitment to the success of partners worldwide. The program offers a single, integrated partnering framework that recognizes partner expertise, rewards the total impact that partners have in the technology marketplace, and delivers more value to help partners’ businesses be successful.

About Dovetail Software

Dovetail, formerly known as First Choice Software, was originally founded in 1995 to offer value-add solutions to customers using Clarify products. Given its focus on reducing the overall cost and complexity of Clarify CRM solutions, while improving performance, Dovetail has gained broad industry recognition from both Clarify and non-Clarify customers alike. Today, the company offers a comprehensive suite of CRM customer service and support solutions to improve customer retention, interaction, and satisfaction for customers using Clarify. Dovetail is headquartered in Austin, Texas. For more information please visit www.dovetailsoftware.com.

4/20/2007

 

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